CEO & GuideBorn in the Ardeche Region of France, near the famous Cotes du Rhone (close to the Alps), Audric Lacour was destined to be a bike-loving adrenaline addict. At the tender age of three, he learned how to ride a bicycle and grew up spending most of his time riding the streets of his hometown. He started both cross country and downhill mountain bike racing when he was twelve years old and retired when he was twenty.
Growing up, Audric worked alongside his mother at her flower shop. This is where Audric developed the gift of the gab along with his awesome people skills. In school he studied commercial management and when he was seventeen he took a summer job with Zig Zag 3T as a mountain scooter guide, which lead to an eight year career as a guide. This job was everything that Audric loves: Being outside, riding a bike and sharing his passion of off road riding with new people. He worked at Zig Zag for eight years.
In 2008 Audric obtained his French Sports Educator diploma and in 2010 opened a Mountain Scooter center in the Alps, in Chatel, which is still in operation. In 2011 Audric came to Whistler for a working holiday and upon arrival found a job at the Whistler Bike Park as a mountain bike coach/guide. He worked there for three seasons and it was during that time that he realized his dream was to bring Alpine Riding to North America. In 2018 he made that dream a reality.
Audric launched Alpine Riding in Whistler, which is the only place in North America that you can have an Alpine Riding experience. You can usually find him in the Bike Park guiding an A-Ride tour, at our Creekside store (open only in the summer), mountain biking or motorbiking. He spends as much time in the mountains as possible and shares this passion with his wife, Fanny Paquette and son, Leov.